News Media Warp the News
The traditional, news media hold great influence over the perceptions of consumers and voters alike. When the media take the bait on good publicity for a movie premier, sales at the box office benefit....
View ArticleWords Matter
The now famous “you didn’t build that” line from President Obama in a Roanoke, Virginia speech on July 14 may represent the initial turning point in this presidential campaign. The Obama campaign...
View ArticleRunning Mates Rarely Matter
Most polling demonstrates that vice presidential selections ultimately do not directly affect the outcome of presidential elections. It certainly did not help Mondale in 1984, the last time a...
View ArticleNews Media Cloud True Mood of Electorate in Swing States – Romney Will Win...
Finally, the day is almost upon us. The day that, just like most Americans, the President of the United States will be judged based on his actions and results, not his obfuscations or blame games....
View ArticleYour Brand is Your Bond
Does your brand convey a meaning? Does it communicate who you are as an organization, what you care about, and how you do business in a meaningful way? One of the most important things you can do for...
View ArticleThe Need for Rapid Response? Ask Dukakis or Bush or McCain
One of the most essential elements of a successful political campaign is rapid response. Ask Michael Dukakis. The 1988 Democratic presidential nominee and his team were slow to respond to many claims...
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The Clarity of this Presidential Election
August 12, 2016 "Obama and Clinton were in power. They made choices that created 80,000 blood thirsty jihadists."
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Trump set to pound economy in swing states
August 22, 2016 "Donald Trump proved by going to Baton Rouge that he is leader of action. Hillary Clinton is a leader of focus groups."
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